As Head of Design at Hogarth, I leveraged my professional network to bring Clayton Utz into the business, establishing a new client partnership and leading the engagement from initial conversations through to delivery. Acting as the primary client lead, I built trusted relationships with senior stakeholders, shaped the strategic direction, and guided a multidisciplinary team of strategists and designers throughout the project.

The challenge was to evolve a tired, masculine brand into something modern, authentic, and aligned with the firm's future vision while respecting its legacy. Through close collaboration and regular stakeholder engagement, we developed a shared vision that culminated in a complete brand transformation, including a refreshed brand strategy, new logo, tone of voice, brand guidelines, website enhancement, design assets, and merchandise.

The result was a bold, contemporary identity that differentiated Clayton Utz within a traditionally conservative sector. The success of the engagement strengthened the client relationship and led to an expanded body of work spanning graduate recruitment campaigns, AGM videos, social content, and other strategic brand initiatives.

Please note: As Clayton Utz is a law firm, selected work is confidential and cannot be shared publicly.